top of page

Realize your potential with the power of video marketing!

 

In the digital age, video has become one of the most powerful tools for connecting with audiences. At I-ROCK VIDEO PRODUCTION, we believe that video marketing is the key to a successful and long-lasting relationship with your customers.

Why choose our video marketing?

A comprehensive approach

We offer you a complete package of hundredass, from idea to distribution.

 

Professional equipment

We use the latest video equipment, which guarantees cinematographic quality of footage. Our goal is to make your wedding film look like a real cinematic spectacle.

A customized approach

Each campaign is tailored to your company and your goals.

 

Experience

Our team specializes in video marketing and has extensive experience in this fieldhand.

Our services include:

  1. Strategic Planning: Together with you, we design a video marketing strategy that best suits your goals and audience.

  2. Content Production: Our experienced teams create quality videos that reflect your brand and message.

  3. Search Engine Optimization (SEO): We make sure your videos are optimized for search engines to reachas large an audience as possible.

  4. Distribution: We help you choose the right platforms and channels to distribute your videos.

  5. Analysis & Reporting: We regularly monitor the performance of your video campaigns and provide you with feedback for continuous improvement.

 

 

Ready to harness the power of video marketing? Get in touch with us and together we will build a successful campaignoh!

For more information or to book an appointment, please contact us!

What is video marketing and why is it important for all businesses?

Video marketing is the strategic use of videos to promote, inform or motivate a target group about a specific product, service or brand. It includes everything from short promotional trailers and educational content to longer documentaries and customer testimonials. With the growth of digital platforms and social networks such as YouTube, Facebook, Instagram and TikTok, video marketing has become one of the most powerful tools in a company's marketing arsenal.

Why is video marketing so important? There are several reasons:

  1. Increase engagement:Humans are visual creatures. Videos capture attention and retain viewers longer than text or photos. An interesting and high-quality video can offer an unforgettable experience to the audience and deepen the connection between the brand and the consumer.

  2. Increase conversions: Video content can increase website conversions by offering consumers a clear and compelling insight into products or services.

  3. SEO Improvement:Videos can improve a website's visibility in search engines, especially if they are optimized for search and are watched regularly by viewers.

  4. Extending the range:With the help of video, businesses can reach a wider audience, especially on social media platforms, where videos are often shared and commented on.

  5. Building trust:Video allows businesses to show their human side, share stories and demonstrate expertise, all of which help build trust between the brand and its customers.

In today's digital age, video marketing is an essential tool for any business, regardless of size or industry. It enables businesses to effectively connect with their audience, improve their visibility and increase sales. In a world where consumers expect more and more visual and interactive experiences, video marketing is the key to success.

Why is video marketing important?

Video marketing has become a key component of modern marketing strategies, and for good reason. Here are some key reasons why video marketing is important:

  1. Increased engagement: Videos are visually appealing and can quickly grab viewers' attention. Because of their dynamic nature, videos can hold an audience's attention much longer than traditional text content.

  2. Higher conversion: Studies have shown that using video on sales pages or in online stores can increase conversions. Videos allow consumers to better understand a product or service, which can increase their confidence in making a purchase.

  3. Improving SEO: Search engines like Google often favor video content. Video content can improve the organic ranking of websites, increasing visibility and attracting more visitors.

  4. Reaching a wider audience: Platforms like YouTube, Facebook and Instagram that allow video sharing allow businesses to reach a global audience. Viral videos can spread around the world in a matter of hours.

  5. Building trust: Videos allow businesses to put a "face" behind the brand to their customers, which can increase trust and brand loyalty.

  6. Complex information in a simple form: Videos can present complex concepts in a simple and understandable way, making it easier for the audience to understand and assimilate the information.

  7. Support for mobile users: With the increase in the use of mobile devices, video becomes especially important, as many people prefer to watch videos on their phones or tablets.

  8. Expressive power: Through sound, movement and visuals, video can convey emotion and tone that text alone cannot, allowing for a stronger connection with the audience.

 

In today's digital world, video marketing has become an essential tool for any business that wants to improve its visibility, increase audience engagement and drive growth.

Paket "Romantični Začetek"

Trajanje: Celodnevno snemanje (do 8 ur)
Videograf: 1 profesionalni videograf
Končni Izdelek: 3-minutni video z vrhunci poroke
Dodatno: Digitalna dostava
Cena: 650 EUR


 

Video marketing has become a key component of many companies' marketing strategies, and various studies have shown its positive effects. Here are some percentages that reflect what businesses can achieve with video marketing:

  1. Increased conversion: Adding video to sales pages can increase conversions by up to 80%. (Source: Unbounce)

  2. ROI: 83% of businesses claim that video offers a good return on investment (ROI). With the continuous improvement of video technologies, video production has become more accessible than ever, helping to increase ROI. (Source: HubSpot)

  3. Increased Engagement: Videos attract 2-3x more monthly visitors, increase dwell time and have 157% higher organic search engine rankings. (Source: MarketingSherpa)

  4. More likely to buy: 64% of users are more likely to buy a product or service online after watching a video. (Source: HubSpot)

  5. Advantage to mobile users: About 90% of consumers watch videos on their mobile devices. With the increasing use of mobile devices, this trend is likely to increase. (Source: Google)

  6. Improving Email Marketing: Including the word "video" in your email subject line can increase open rates by 19% and click-through rates by 65%, while reducing unsubscribes by 26%. (Source: Syndacast)

  7. Greater trust in the brand: About 57% of consumers claim that videos have given them more trust to buy online. (Source: Animoto)

These statistics clearly show that video marketing is an extremely effective tool for increasing visibility, engagement and conversions for businesses in a variety of industries.

Screenshot 2022-03-03 at 10.33.29.png

But video hasn't just changed the way businesses market and consumers shop. It has also changed the way salespeople connect with potential customers and how service teams support and delight their customers. In short, video is incredibly useful throughout marketing and not just for increasing brand awareness.

What you may not know is that video also helps you rank your website better in Google. Not only does it help your website rank better, it also brings you more exposure to your results, mainly due to the size and attractive nature of the video previews.

 

  • Insivia states that a website is 53 times more likely to reach the first page of Google if it includes video. 

 

What about in the future? The importance of promotion with the help of quality video content will only increase.

 

  • Facebook's CEO claims that content on Facebook will be entirely "video" content by 2023. 

  • Cisco states that by 2022, online video will account for more than 82% of all consumer Internet traffic -  a 15x increase from 2017.

Screenshot 2022-03-14 at 12.36.04.png

The result is quite amazing, isn't it?

The key to the popularity of videos lies in their ability to easily connect with potential and existing customers across various platforms. This medium can have a profound effect on the operations of companies, regardless of their size. Both small and large companies use videos more and more effectively to attract new customers and maintain quality relationships with existing ones.

Video is an extremely flexible tool that serves businesses throughout the customer journey and has the power to not only increase engagement, but also deepen the connection with the consumer. Advanced analytics allow businesses to qualify interested customers and prioritize those who may be less responsive.

Gary Stevens, Head of Research at HostingCanada.org said, "By re-targeting our website visitors through social media, we achieved a 47% increase in overall website visitor value." Posting videos on platforms such as Facebook is one of the main reasons why in 2018, as many as 93% of companies confirmed the acquisition of a new customer due to video.

Today, video is accessible to businesses of all sizes, both in terms of budget and in terms of reaching their target audience. As many as 45% of marketers plan to add a YouTube channel to their marketing strategy in the coming year. Will you be among them?

What are the advantages of video marketing?

social-media-marketing-words-on-wooden-blocks-2021-09-04-13-08-57-utc.jpg

Video marketing brings many benefits to businesses and brands in today's digital age. Here are some key benefits of video marketing:

  1. Increased engagement: Videos are visually appealing and can quickly grab viewers' attention. Because of their dynamic nature, videos are more likely to be shared and commented on on social media compared to other forms of content.

  2. Higher conversion: Studies have shown that video content can increase website conversions by offering viewers a clear and compelling insight into products or services.

  3. SEO Improvement: Videos can improve a website's organic search engine rankings as search engines like Google prioritize quality video content.

  4. Reaching a wider audience: Video allows businesses to reach a global audience, especially on platforms like YouTube and Facebook, where video content is particularly popular.

  5. Building trust: Videos allow businesses to put a "face" behind the brand to their customers, which can increase trust and brand loyalty.

  6. Complex information in a simple form: Videos can present complex concepts in a simple and understandable way, making it easier for the audience to understand and assimilate the information.

  7. Support for mobile users: With the increasing use of mobile devices, video is becoming especially important, as videos tend to play better on mobile devices than traditional text content.

  8. Strong emotional connection: Videos can convey emotions and create a stronger emotional connection with viewers compared to text or photos.

  9. Measurability: Most video platforms offer detailed analytics that allow businesses to monitor the performance of their videos and adjust strategies based on that data.

  10. Greater flexibility: Videos can adapt to different platforms, audiences and marketing goals, giving businesses more flexibility in crafting their messages.

 

In light of these advantages, it becomes clear why video marketing has become such an important part of many companies' marketing strategies.

Screenshot 2022-03-17 at 17.15.47.png

So how do you get started quickly and get results?

You can start easily: use your smartphone. Nowadays, it is one of the most accessible tools for creating basic video content. If mobile videos are good for YouTube stars, then they're probably good for your start in the world of video production. However, we must not forget that with higher video quality, trust and credibility with viewers also grows. That's why it's crucial to think about the quality of the videos you post. For example, if you want to introduce a high-end product, it is not best to introduce it with a medium-quality video shot on a phone. Such an approach can do more harm than good to your brand. In situations where quality is key, it is recommended to engage a professional video production team. Not only will they help you with filming, but they will also contribute to effective promotion. With a professional approach, you will increase the visibility of your brand faster and, consequently, the demand for your product.

THAT'S WHYDO NOT HESITATE AND US
STILL TODAYCONTACT US
TER WITH US ATTRACT FASTER 
ATTENTIONYOUR CUSTOMERS!
 

Sign up for a free consultation.

bottom of page